Lifestyle is more than just a fashion statement—it’s a way of living, encompassing the choices we make, our values, and our attitudes. Fashion, as a consequence of lifestyle, evolves based on time, culture, social norms, and trends. In earlier days, people emulated the lifestyles of celebrities, cricketers, politicians, and religious figures, often guided by their foremothers’ teachings. Today, however, the scope of influence has expanded, with lifestyle influencers playing a key role in shaping public opinion through peer recommendations and word-of-mouth.
Take, for instance, Alia Bhatt’s viral beetroot salad recipe or Kritika Khurana’s face toner post for Pure Sense World, which garnered significant engagement. These examples show how lifestyle influencers are appreciated, as their content reflects a journey of self-expression rather than just an end goal.
Who Are Lifestyle Influencers?
Lifestyle influencers are individuals who attract large audiences across various social media platforms due to their lifestyle choices, experiences, and expertise in areas like fashion, travel, food, fitness, home décor, and beauty. They share glimpses of their everyday lives—be it globetrotting adventures, fitness routines, culinary creations, or home décor tips—through compelling narratives, stunning visuals, and engaging videos.
Their content does more than entertain; it informs and inspires. Followers are often motivated to adopt similar lifestyles or make purchases based on these influencers’ recommendations.
Lifestyle influencers cover a wide range of topics, such as:
- Skin and hair care home remedies
- Recipes and diets (like keto, gluten-free, or vegan)
- Behind-the-scenes looks at their daily lives
- Budget shopping tips
- Travel recommendations and home décor ideas
How Lifestyle Influencers Can Help Brands Grow
Lifestyle influencers have a significant impact on their followers’ buying behavior. In a world where consumers are increasingly socially conscious, they seek personalized experiences and value investments in good health, habits, and services that lead to happiness and satisfaction. Influencers offer this through free, world-class content on platforms like Instagram.
Brands that offer lifestyle products or services can benefit greatly by collaborating with these influencers. Not only can influencers boost sales and ROI, but they also raise awareness, build credibility, and generate qualified leads. Their ability to connect with followers on a personal level makes them ideal partners for lifestyle brands aiming to grow their presence in the market.
In short, lifestyle influencers shape not just trends but also consumer behavior, making them key players in today’s digital world.
Notable Lifestyle Influencers
1. Subha (Tasmina Subha)
- Handle: @tasminasubha
- Platform: Instagram, YouTube
- Niche: Fashion, Beauty, Lifestyle
- Overview: Subha is a lifestyle influencer who showcases her elegant fashion sense and beauty tips. She often shares her experiences with skincare routines, makeup tutorials, and everyday fashion choices, inspiring her followers to elevate their personal style.
2. Saila Sultana Sathy
- Handle: @sathymannu
- Platform: Instagram
- Niche: Fashion, Travel, Personal Growth
- Overview: Saila Sultana Sathy focuses on sharing her travel adventures, unique fashion choices, and personal growth journey. Her content inspires followers to embrace new experiences, stay stylish, and invest in self-development.
3. Shamim Hossain Patwary
- Handle: @shamimhossaiin
- Platform: Instagram, Facebook
- Niche: Men’s Fashion, Grooming, Fitness
- Overview: Shamim is known for his expertise in men’s fashion and grooming. He shares tips on how to maintain a polished appearance, improve fitness, and live a balanced lifestyle. His well-curated content helps men stay stylish and healthy.
4. Jesi (Sadia Islam Jesi)
- Handle: @sadia_islamjesi
- Platform: Instagram, YouTube
- Niche: Beauty, Fashion, Daily Lifestyle
- Overview: Jesi provides her audience with fashion inspiration, makeup tutorials, and insights into her daily life. Her focus on modern beauty trends and relatable lifestyle content has earned her a loyal following.
5. Faria Saharin
- Handle: @faria_saharin
- Platform: Instagram
- Niche: Fashion, Beauty, Travel
- Overview: Faria shares her experiences with beauty products, fashion, and travel destinations. She regularly collaborates with brands and provides honest reviews, making her a trusted voice for lifestyle recommendations.
6. Noureen Afrose Piya
- Handle: @noureen_afrosc
- Platform: Instagram, Facebook
- Niche: Fashion, Fitness, Lifestyle
- Overview: Noureen is known for promoting a healthy lifestyle and fitness routines along with her trendy fashion choices. She regularly updates her followers on workout regimes, health tips, and stylish looks.
7. Meher Afroz Shaon
- Handle: @meherafrozshaon
- Platform: Instagram, Facebook
- Niche: Entertainment, Art, Lifestyle
- Overview: Meher Afroz Shaon, a popular figure in Bangladesh’s entertainment industry, also shares lifestyle content including fashion, beauty, and personal insights. Her multi-talented background as an actor and singer adds depth to her influence.
8. Anisul Islam Boby
- Handle: @boby1931
- Platform: Instagram, Facebook
- Niche: Fitness, Travel, Lifestyle
- Overview: Anisul Islam Boby shares his fitness journey, travel experiences, and lifestyle tips. His motivational content is aimed at helping followers improve their fitness and explore the world while maintaining a balanced life.
